H85.1104 Business 2 Credits
Instructor(s): Davis
Pre-requisite: H85.1202 The Recorded Music Industry: Past, Present, & Future (formerly The Business of Record Producing)
This course exposes students to the challenges involved in, and gives
students the skills that are required for, dealing with the legal and
business problems that arise in connection with starting and building a
successful music enterprise. Topics include: business formation,
A&R, acquisition of rights, financing options and sources, business
models, manufacturing, distribution, marketing. In addition, students
consider how advances in digital technology have impacted all aspects
of how music is created, distributed and marketed. For the final
project, students develop and present a commercially viable business
plan to launch their own music venture.
This course will meet the first 7 weeks of the semester.
