H85.1140 Business 4 Credits
Instructor(s): Joe Mama-Nitzberg
In recorded music, a performer's visual image has always been of great importance; perhaps now more than ever. This practical course is designed to inform students about the art and business of creating visual images in recorded music. Visual image production includes creating album covers, publicity photos, promotional videos as well as the overall personal image and "brand" of the artist. As we discover the players that produce such images and the means by which they pursue their craft, we will also analyze the Art Historical source material and the cultural and theoretical discourse that they have inspired and been inspired by. In collaboration with students in the Artist Development Lab course, students will participate in a photo shoot and will end the semester with a portfolio of their assigned artist’s marketing and publicity materials. Photo students are particularly encouraged to enroll.
Note: This course will incur a lab fee of $215 for non-majors.
