H85.1205 Required Business 4 Credits
Instructor(s): Leota Blacknor & Brad Davidson
How does a completed recording get into the hands of millions of listeners? This course will provide aspiring record producers with how-to information on the variety of marketing and promotional activities that need to occur once the recording of an album is completed. Course topics may include consumer research and demographic analysis; retail sales; budgetary and financial planning; tie-ins and corporate sponsorship; promotions and licensing for radio, film, TV, concerts, Internet and other new media; touring; global business ventures. Students will be assigned a series of rigorous projects and examinations designed to test their knowledge of marketing strategy and protocol.
