To sign up to receive important announcements about our Spring 2013 Workshops, please do so HERE!
ABOUT THE PROGRAM
The Future Music Moguls program at The Clive Davis Institute of Recorded Music is an intensive 12-week workshop designed to introduce talented high school freshmen, sophomores, and juniors to all aspects of the contemporary music business, with a special focus on developing entrepreneurial skills.
FREE to participants, the program is held at the institute's state-of-the-art facilities on 12 selected Saturdays from February to May. Applicants to the workshop hail from high schools in the five boroughs of New York City, as well as from Westchester County, Long Island, New Jersey, Connecticut, and Pennsylvania. Approximately 12-15 students will be selected to attend the workshop. The workshop focuses its recruitment efforts on underrepresented groups, particularly students from lower socio-economic backgrounds.Spring 2013 Future Music Moguls will meet on 12 selected Saturdays from February 2, 2013 - May 4, 2013. A Future Music Moguls final project presentation and reception will occur on May 11, 2013.
ELIGIBILITY REQUIREMENTS
Students must be currently enrolled in High School as a Freshman, Sophomore, or Junior. Students must also be able to provide their own transportation to the free workshop each Saturday. This may suggest residence in one of the five boroughs of New York City, Westchester County, Long Island, New Jersey, Connecticut, or Pennsylvania.
FUTURE MUSIC MOGULS CURRICULUM
Prominent Clive Davis Institute faculty will teach students:
- The creative process behind writing and recording hit songs
- What it means to be successful in today's music business
- An introduction to marketing, promotion, touring, publicity, branding and other elements of the business
- How the Internet and mobile devices are affecting the delivery and distribution of music
- To begin to develop leadership skills
- Students are encouraged to engage in discussion and debate and to engage in practical exercises designed to develop their skills in the business area.
Throughout the
workshop, students will also learn about successful New York based music
moguls who have made a major impact on the history of music, taking a
revealing look at how they built their empires. We’ll pay attention to
successful New York record labels like:
- FANIA - the home of Salsa music started in the 1960s by Johnny Pacheco and Johnny Masucci, which brought artists like Celia Cruz and Tito Puente to global fame
- DEF JAM - the center of hip hop in the 1980s started by Rick Rubin and Russell Simmons; now a global brand (The Island Def Jam Music Group) and currently home to artists like Kanye West and Rihanna
- BAD BOY –
a major urban music label started in the 1990s by Sean Puffy Combs,
which helped create the careers of artists like The Notorious BIG and is
currently home to artists like Day 26 and Danity Kane.
APPLICATION INFORMATION
The deadline to submit your completed application, along with your recommendations and transcript, is October 15, 2012.
Candidates for admission to Future Music Moguls for Spring 2013 will be notified via email by November 15, 2012 of their admissions status. Selected applicants may be invited, at that time, to come to The Clive Davis Institute of Recorded Music for a second round personal interview to occur on Saturday, December 1, 2012. Those interviewees will be notified of final decisions by December 15, 2012.
- Strong previous interest and/or participation in music or the music industry or business or leadership
- Academic achievement
- Ability to work as a team member
- Willingness to collaborate
- A firm commitment to completing the entire workshop, which will be held on twelve Saturdays from February through May
- Each applicant must submit ONE PERSONAL RECOMMENDATION. Please download and print the personal recommendation, and request that your teacher complete and mail to the following address, postmarked October 15, 2012:
NYU-Tisch School of the Arts
The Clive Davis Institute of Recorded Music
c/o Brianne Hayes
194 Mercer Street, 5th Floor
New York, NY 10012 - Each application must submit an ACADEMIC REPORT FORM and a HIGH SCHOOL TRANSCRIPT. Please download and print the Academic Report Form, and request that your guidance counselor or college advisor complete and mail all materials to the following address, postmarked by October 15, 2012:
NYU-Tisch School of the Arts
The Clive Davis Institute of Recorded Music
c/o Brianne Hayes
194 Mercer Street, 5th Floor
New York, NY 10012 - Each applicant must submit an ONLINE APPLICATION. Please register and submit your application via the online link by October 15, 2012. Each applicant must be prepared to answer the following:
- Basic Personal Information.
- Basic Educational Information.
- Artistic Resume. Please list any leadership roles you have held or creative activities in which you have been involved during the last three years, either in school or outside of school (e.g., internships, clubs, music, composition, arranging, songwriting, performing, etc.).
- Three short essays:
- Identify ONE artist whose music has made a significant personal impact on your life. Explain why you've selected that artist, addressing aspects of their music that strike you in terms of production, artistry, marketing, or promotion. Why is the artist you have selected relevant to the music industry from a musical, cultural, and/or historical perspective? (250 words or less)
- In the last 15 to 20 years, the music industry has undergone many changes in the way music is created and distributed. Some feel these changes are for the better, and some feel they are for the worse. What ONE thing would you change about the current music industry, and why? (250 words or less)
- Personal Statement. Today's leading music executives all have entrepreneurial skills, motivation and drive, the ability to collaborate well with others, and the vision and passion to innovate and think ahead of the curve. Why do you feel you are an ideal candidate for this program? Identify the unique qualities you have that you plan to bring to the program. And what do you hope to learn while in the program? (250 words or less)
FAQs
WHAT ARE THE GOALS OF FUTURE MUSIC MOGULS?
- To identify talented high school freshmen, sophomores, and juniors with a strong career interest in music business from high schools in the five boroughs of New York City, as well as from Westchester County, Long Island, New Jersey, Connecticut, and Pennsylvania
- To encourage intellectual growth
- To broaden knowledge about career opportunities in the music business
- To
introduce students to the concept of entrepreneurship (launching a
successful music business venture) and to identify and cultivate
students’ leadership skills
HOW MUCH DOES IT COST?
The workshop is free to all participating students.WHAT ARE YOU LOOKING FOR IN APPLICANTS?
Applicants must demonstrate:- Strong previous interest and/or participation in music or the music industry or business or leadership
- Academic achievement
- Ability to work as a team member
- Willingness to collaborate
- A firm commitment to completing the entire workshop which will be held on twelve Saturdays from February through May
WHEN DOES THE WORKSHOP TAKE PLACE?
Spring 2013 Future Music Moguls will meet on 12 selected Saturdays from February 2, 2013 to May 4, 2013. A Future Music Moguls final project presentation and reception will occur on May 11, 2013.Classes are held from 10am-5pm, and students are expected to attend the entire duration of all class sessions. All instruction takes place at the department’s state-of-the-art facilities. Where possible, students will be taken on trips to facilities around New York City under the supervision of a chaperone.
